In the StackOverflow2013 database all users with the DisplayName not equal to ‘alex’ are update with a long location. SQL Server has to fit the data on pages and shuffles data around.

If we do not care about the exact value of the number of records with the DisplayName of ‘alex’ it is 3509 or 3507 or 3503… who cares anyway… but if this a stock values or a financial value .. oeps… use RCSI?

Thank you for the demo Brent Ozar in Veenendaal in the year 2019.
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